Statistical Process Control for Growth Marketing

XmR Process Control Charts

Analyze your growth marketing metrics using statistical process control. Detect special causes, identify trends, and make data-driven optimization decisions with confidence.

Process StabilitySpecial Cause DetectionGrowth MarketingStatistical Analysis
Quick Start
Create New Analysis
Start with a blank project or choose from growth marketing templates
Growth Marketing Templates

Start with pre-configured templates for common growth marketing metrics. Each template includes sample data and growth-specific insights.

Customer Acquisition

Daily Conversion Rate
day
Track daily conversion rate stability to identify optimization opportunities
Range: 1-15
Weekly Customer Acquisition Cost
week
Monitor Customer Acquisition Cost to ensure sustainable growth
Range: 10-500
Daily Sign-up Rate
day
Track sign-up conversion rate from traffic to registrations
Range: 0.5-10
Weekly Cost Per Mille (CPM)
week
Monitor advertising cost per thousand impressions
Range: 5-50

Conversion Optimization

Trial to Paid Conversion Rate
week
Track conversion from free trial to paid subscription
Range: 10-40
Email Open Rate
week
Monitor email campaign open rates for engagement tracking
Range: 15-35
Landing Page Conversion Rate
day
Track landing page conversion performance
Range: 2-20
Cart Abandonment Rate
day
Monitor shopping cart abandonment rates
Range: 60-80

Customer Retention

Weekly Churn Rate
week
Track weekly churn rate to identify retention issues early
Range: 1-10
Monthly Retention Rate
month
Monitor month-over-month user retention
Range: 60-95
Daily Active Users
day
Track daily active user engagement
Range: 100-10000
Feature Adoption Rate
week
Monitor adoption rate of new product features
Range: 5-50

Revenue Optimization

Daily Revenue
day
Monitor daily revenue for process control and anomaly detection
Range: 100-50000
Weekly Return on Ad Spend (ROAS)
week
Track advertising return on investment
Range: 1.5-8
Monthly Customer Lifetime Value
month
Monitor customer lifetime value trends
Range: 50-2000
Monthly Recurring Revenue
month
Track monthly recurring revenue growth
Range: 1000-100000
Average Order Value
week
Monitor average transaction value
Range: 25-500
What is XmR Process Control?

For Growth Marketing Teams

XmR (Individual and Moving Range) charts help you understand the difference between normal variation and special causes in your marketing metrics. This enables you to:

  • • Identify when campaigns create lasting impact vs temporary spikes
  • • Detect system-level issues before they significantly impact performance
  • • Make data-driven decisions about when to optimize vs investigate
  • • Communicate performance changes with statistical confidence

Key Benefits

  • • Process Stability: Understand if your metrics are predictable
  • • Special Cause Detection: Identify significant changes automatically
  • • Trend Analysis: Spot patterns and directional changes
  • • Growth Context: Insights tailored for marketing metrics
  • • Anonymous & Fast: No signup required, instant results