Where Growth Happens
Where creativity, strategy, and technical precision converge.
This isn't just a toolkit—it's the operating system I use to scale SaaS, fintech, and B2B brands. Every script, playbook, and mini app here is backed by hands-on campaigns, high-leverage experimentation, and a deep belief in performance through precision.
From funnel design to automation engineering, this is where bold ideas turn into measurable outcomes.
🧠 Growth Playbooks
Actionable frameworks I've used to plan, test, and scale revenue-generating systems.
ICP Definition & Usage Playbook
Bulletproof framework for defining, researching, and applying ICPs across product marketing, paid ads, growth loops, messaging strategy, and revenue optimization.
High Intent Referral Playbook
Strategic dual-tier referral framework that scales from 6% to 40% of acquisition through qualification barriers, limited invites, and profitable reward structures.
Trial Consultation Playbook
Transform free trial signups into engaged users and paying customers through strategic human-guided onboarding that feels like help, not sales.
SLO Funnel Blueprint
How I design and validate self-liquidating offers with frontend hooks, mid-funnel nurtures, and high-value backend conversions.
ABM Playbook for SaaS
Full-funnel ABM strategy across account targeting, enrichment, channel planning, and lifecycle nurture.
CRO Funnel Architecture
Scorecards, leak diagnostics, and tactical experiments to optimize conversion across stages (visit → lead → SQL → deal).
⚙️ GTM + Web Tracking Scripts
A suite of 11 tracking scripts and JavaScript tools for Google Tag Manager, optimized for B2B funnels.
Each script includes:
Dynamic UTM Parameter Capture
Captures UTM params from URL, stores in localStorage, and pushes to dataLayer for campaign attribution and persistent session tracking.
Video Engagement Tracker
Tracks engagement on YouTube videos: play, pause, 25%, 50%, 75%, 100% completion rates.
Form Abandonment Tracker
Tracks if users start filling a form but don't submit within X seconds for CRO improvements.
Smart UTM-Based Content Swapper
Swaps out content like headings or CTAs based on UTM parameters for personalized experiences.
Dynamic Testimonial Switcher
Changes testimonial blocks or client logos based on utm_industry or persona tags.
Visitor Frequency Personalizer
Tracks how often a user has visited and personalizes content for returning visitors.
Weather/Geo-based Personalizer
Fetches geolocation and weather data to tailor messaging based on visitor location.
Time-of-Day Behavioral Tagger
Segments visitors by time of day and pushes time_segment to dataLayer for behavioral analysis.
Live Session Intent Scorer
Monitors scroll, click, and time to classify visitor intent as low, medium, or high.
UTM Transfer Script
Transfers UTM parameters to all outbound or internal links for complete attribution tracking.
Traffic Source Mapper
Captures first visit source, interaction level, and logs with timestamp for comprehensive analytics.
🛠️ Free Mini Tools & Calculators
Smart utilities and performance calculators I built to optimize campaigns, funnels, and GTM operations.
Ad Maker
Build, visualize & export Google Ads campaigns without spreadsheets. Create professional RSAs with live previews.
Includes:
- 💡Visual ad builder
- 💡Real-time character counting
- 💡Desktop/mobile previews
- 💡Export ready
Funnel Performance Estimator
Calculate conversion rates, bottlenecks, and optimization opportunities across your entire funnel.
Includes:
- 💡Multi-stage analysis
- 💡Bottleneck identification
- 💡ROI projections
- 💡Performance benchmarks
SLO Funnel Profitability Calculator
Determine if your self-liquidating offer can break even on frontend while building your list.
Includes:
- 💡Break-even analysis
- 💡LTV calculations
- 💡Cost per acquisition
- 💡Profit projections
Ad Budget Pacing Tracker
Monitor daily spend, predict monthly budget utilization, and optimize pacing across campaigns.
Includes:
- 💡Real-time pacing
- 💡Budget optimization
- 💡Spend forecasting
- 💡Campaign alerts
💬 Implementation Support
Need help setting these up in your business? I offer comprehensive support to get you up and running.
Custom Script Integration
GTM or hardcoded implementation tailored to your specific needs
Funnel Audits & CRO Reviews
Comprehensive analysis of your conversion funnel with actionable recommendations
Campaign + SLO Setup
End-to-end setup of your self-liquidating offers and campaign architecture
Attribution Troubleshooting
Advanced reporting setup and attribution model optimization
Why This Matters
The Growth Lab isn't just a showcase. It's proof that I:
Blend Technical + Strategic
Thinking beyond dashboards into code and outcomes
Build Dream Automations
Automations marketers dream about but can't build
Launch ROI-Driven Tools
Tools that directly impact your bottom line
If you're looking for someone who goes beyond dashboards and into code, experiments, and outcomes — let's talk.
Custom implementation • Full toolkit access • Priority support