🧠 Growth Playbooks
Actionable frameworks I've used to plan, test, and scale revenue-generating systems.
Each playbook is backed by hands-on campaigns, high-leverage experimentation, and proven results across SaaS, fintech, and B2B brands. From funnel design to conversion optimization, these frameworks turn strategy into measurable outcomes.
Data-Driven
Every framework backed by real campaign data and results
Repeatable
Step-by-step processes you can implement immediately
ROI-Focused
Designed for maximum impact on revenue growth
ICP Definition & Usage Playbook
Complete ICP Framework for Growth
Bulletproof framework for defining, researching, and applying Ideal Customer Profiles across product marketing, paid ads, growth loops, messaging strategy, competitor analysis, and revenue optimization for SaaS and fintech companies.
Difficulty
IntermediateTimeline
4-6 weeks implementation
Key Outcomes
- ✓40-60% conversion improvement
- ✓25-35% CAC reduction
- ✓2-3x MQL increase
- ✓50%+ faster sales cycles
Tools & Systems
High Intent Referral Playbook
Dual-Tier Referral Program Framework
Strategic referral program framework that scales from 6% to 40% of total acquisition through dual-tier qualification, limited invites, and profitable reward structures for both SaaS and fintech products.
Difficulty
IntermediateTimeline
3-4 weeks implementation
Key Outcomes
- ✓6% to 40% acquisition increase
- ✓3x higher transaction likelihood
- ✓8+ month user retention
- ✓3.5 month payback period
Tools & Systems
Trial Consultation Playbook
Human-Guided Product Onboarding
Transform free trial signups into engaged users and paying customers through strategic human touchpoints disguised as helpful consultations rather than pushy sales calls.
Difficulty
IntermediateTimeline
2-3 weeks implementation
Key Outcomes
- ✓70%+ trial usage improvement
- ✓22% to 40%+ conversion rates
- ✓Qualified warm leads for sales
- ✓Better user onboarding experience
Tools & Systems
SLO Funnel Blueprint
Self-Liquidating Offer Framework
Complete framework for designing and validating self-liquidating offers with frontend hooks, mid-funnel nurtures, and high-value backend conversions that pay for themselves.
Difficulty
IntermediateTimeline
2-3 weeks implementation
Key Outcomes
- ✓Break-even frontend offers
- ✓Automated nurture sequences
- ✓High-LTV backend conversions
- ✓Scalable acquisition model
Tools & Systems
ABM Playbook for SaaS
Account-Based Marketing Strategy
Full-funnel ABM strategy covering account targeting, data enrichment, multi-channel planning, and lifecycle nurture specifically designed for B2B SaaS companies.
Difficulty
AdvancedTimeline
4-6 weeks implementation
Key Outcomes
- ✓Qualified enterprise accounts
- ✓Multi-touch attribution
- ✓Personalized outreach at scale
- ✓Higher deal sizes & close rates
Tools & Systems
CRO Funnel Architecture
Conversion Rate Optimization Framework
Comprehensive scorecards, leak diagnostics, and tactical experiments to optimize conversion across every stage of your funnel from visitor to customer.
Difficulty
IntermediateTimeline
3-4 weeks implementation
Key Outcomes
- ✓Funnel leak identification
- ✓Stage-by-stage optimization
- ✓A/B test framework
- ✓Conversion rate improvements