Growth Stories that Scale
Deep work, strategic thinking, and measurable outcomes across paid media, conversion optimization, and AI-powered funnel systems.
Financial Cents
Senior Performance Marketing Manager
PLG mid-market B2B SaaS
Architected and scaled the performance marketing engine from zero to driving $1.8M in pipeline and $558K in closed revenue. Engineered a 170% YoY surge in customer acquisition while simultaneously reducing CPA by 33%—the holy grail of profitable growth. Scaled ad spend 50% YoY across Google, Meta, and LinkedIn while maintaining surgical precision on unit economics ($105 cost per trial, $200 per demo). Built integrated attribution systems that delivered 900+ free trials and 350+ SQL demos, adding $50K-$100K monthly recurring revenue. Orchestrated 8 cross-functional influencer campaigns while establishing the performance marketing playbook that became the company blueprint.
Obiex
Head of Growth & Marketing
P2P Cryptocurrency Exchange
Led an aggressive growth strategy that turned Obiex into a billion-dollar trade volume platform. Led cross-functional teams to scale from $500M to $1.1B+ in 12 months. Built and launched the Obiex Business division from ground zero—now driving 50% of our explosive growth through strategic B2B partnerships. Orchestrated market expansion into 3 new territories while personally closing 60+ enterprise deals across Africa and Middle East. My leadership spans the full spectrum: growth strategy, operational excellence, regulatory compliance, and technology innovation.
PipeOps Inc.
Demand GenerationChallenge
DevTool needed full-funnel acquisition strategy
Solution
ABM campaigns across paid, email, and LinkedIn outbound
Results
Yellow Card
Regional GrowthChallenge
15 African markets needed localization
Solution
Market-specific campaigns & influencer seeding
Results
Tripledart Digital
Agency PartnershipChallenge
Multiple SaaS clients needed scale
Solution
Cross-platform campaign optimization
Results
The Growth Lab
Where creativity, strategy, and technical tools converge. This is the operating system I use to scale SaaS, fintech, and B2B brands—every script, playbook, and mini app backed by hands-on campaigns and high-leverage experimentation.
Your AI Growth Marketing Partner
Analyze week-over-week performance, synthesize insights, and plan strategic actions with AI-powered growth analysis.
Real-time Analysis
Get instant insights from your growth data with AI-powered analysis
Smart Recommendations
Receive strategic advice tailored to your specific growth challenges
Action-Oriented
Turn insights into executable plans with clear next steps
You can explore my Growth Lab for more like these
Discover my complete suite of growth tools, proven playbooks, and automation scripts designed to accelerate your marketing results.
Mini Tools & Calculators
Smart utilities for campaign and funnel optimization
Trusted by Fintech, SaaS, and Global Brands
Skills & Competencies
Comprehensive expertise across the full growth marketing spectrum from planning to hands-on execution.
Functional Skills
Domain Expertise
Tool Stack
Leadership & Soft Skills
About Me
Revenue-focused growth strategist driving results across global markets
I'm a revenue-focused growth marketing manager with 8+ years of experience strategizing and executing growth strategies for B2B SaaS and Fintech companies. I specialize in acquiring customers cost-effectively while managing six to seven-figure budgets across North America, EMEA, GCC, and African markets.
My approach combines data-driven strategy with creative execution, from building GTM frameworks to technical implementation and analytics tracking, reporting and acute decision making expertise. I work at the intersection of marketing, technology, and leadership, taking full ownership of strategy, execution, and team collaboration.
As a leader, I've managed teams of 10+ members, balance deadlines with creativity, and communicate with clarity and purpose. I thrive in both collaborative environments and independent roles, always staying organized while driving results.