Architected and scaled the performance marketing engine from zero to driving $1.8M in pipeline and $558K in closed revenue. Engineered a 170% YoY surge in customer acquisition while simultaneously reducing CPA by 33%—the holy grail of profitable growth. Scaled ad spend 50% YoY across Google, Meta, and LinkedIn while maintaining surgical precision on unit economics ($105 cost per trial, $200 per demo). Built integrated attribution systems that delivered 900+ free trials and 350+ SQL demos, adding $50K-$100K monthly recurring revenue. Orchestrated 8 cross-functional influencer campaigns while establishing the performance marketing playbook that became the company blueprint.

Spearheaded aggressive growth strategy that transformed Obiex into a billion-dollar trade volume platform. Led cross-functional teams to scale from $700M to $1.1B+ in 18 months while architecting our path to $2B by year-end. Built and launched the Obiex Business division from ground zero—now driving 50% of our explosive growth through strategic B2B partnerships. Orchestrated market expansion into 3 new territories while personally closing 38 enterprise deals across Africa and Middle East. My leadership spans the full spectrum: growth strategy, operational excellence, regulatory compliance, and technology innovation.